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During the
1980's, Nancy Reagan, the first lady, came up with the slogan
"Just Say No" to combat teenage drug use. This stunningly
powerful phrase must have caused drug lords across the globe to
shout "Oh no! We are doomed!" and contemplate shutting
down operations in defeat; after all, once children realized that
doing drugs was optional, use would disappear with
a satisfying 'Poof'. It appeared that Pot, Coke, PCP, and all
their sinister buddies were now pitifully outmatched in the War
on Drugs. America was once again destined for victory; Ronald
Reagan would soon be able to hold a press conference and declare
that the terrifying era of marijuana smoking was over.
So Nancy began appearing on commercials during Saturday morning
cartoons to spread her message of Just Saying No. She even had
a guest appearance on Different Strokes. However all of this was
not as effective as hoped
I mean, take a look at Nancy Reagan;
wrinkled harpies are not the sort of thing that kids are going
to listen to. What, then, would kids listen to? The answer,
of course, was video games.
Arcade games
across the country began to say "Winners Don't Do Drugs"
at the end of each game. Was this effective? The advice
would generally pop up after you were killed, which might lead
someone to think "Well, winners may not do drugs, but I just
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fucked up
in this game again, so I guess I'm a loser. Time to give heroin
a shot" (Sidenote: Damn, that's catchy. If I ever become
an advertising exec and get hired by someone to improve heroin's
image and increase sales, that will definitely be the catch phrase
I go with: Heroin: Give It a Shot) Besides, at least for me, when
I was little kid and I looked around at people who did drugs,
some of them were definitely winners. So it appeared that this
catch phrase would not end the drug problem by itself, either.
But other games boldly went beyond mere sloganeering and devoted
their entire premise to combating drug use in one way or another.
I will examine three of these: NARC, Raid 2020, and Wally Bear
& the No Gang.
My experiment called for me to get incredibly stoned, play the
aforementioned games, and then see if any of them made me want
to stop doing drugs.
NARC: No
One Had the Guts Until Now
First up was NARC. I smoked a couple of bongloads, and quickly
discovered that since I don't really smoke weed anymore, my tolerance
had plummeted to meek levels, leaving me so stoned I could barely
hold the controller. But I carried on, determined to deliver my
findings to you, dear reader. Perhaps I would discover that reform
lies not in 12 steps or methadone clinics, but in 8-bit video
cartridges.
continued
on next page
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